"Kim Parsons has been extremely informative and supportive throughout each stage of my recruitment process which has led to a successful employment. I was treated as a person, a human being and not just a number"
Kim is a specialist in Housing Management, with a comprehensive understanding of relevant legislation.
Her expertise includes Tenancy management, Anti-Social Behaviour (ASB), income collection, general housing operations and compliance.
Kim is passionate about driving positive change and is an advocate for honest communication and sector transparency, aiming to bridge gaps between policy, practice, and people.
Career Highlights
Kim is consistently known for supporting clients in challenging circumstances, often when others stepped away.
She has successfully supported on hard-to-fill roles, whether due to niche specialisms or difficult localities, helping the right individuals find long-awaited career opportunities.
Notably she initiated Spotlight: Social Housing, a platform for publishing articles that dive into real, raw, and challenging sector topics, offering insights and fostering engagement across the housing community.
Accreditations / Professional Memberships
Chartered Institute of Housing (CIH) Member
"Matt took the time to understand the sort of person that we're looking for in the role - looking beyond lines in a job description. He was not pushy but took clear responsibility for his part in the process"
Matt possesses 14 years recruiting interim and permanent staff for the Social Housing sector, from Officers to Executives and specialist consultants.
Recent hires include two CEO’s, two COOs and an AD of Housing, all within the last 24 months.
Career Highlights
Matt is Founder, Host and Chair of The Social Housing Round Table, a network of more than 2,500 professionals and tenants that meet weekly to share ideas and debate key topics in the social housing world.
He is Chair of the St Annes Hostel Board following their recent merger with Spring Housing.
Additional Expertise
Matt is Co-Founder and Chair of the Supported Housing Network and Co-Found and ex-Chair for the Supported Exempt Accommodation Forum.
He is a well-known key-note speaker and has chaired multiple conferences and events ran by CIH, NHF, Voicescape, NetMag Media, Proptech Peer Group and more.
Matt is a Steering Committee member for the Housing Community Summit in 2024 and 2025.
"We have worked with Jack over the past 6 months on interim roles. He has identified candidates that meet or even surpass our requirements and has successfully delivered on our assignments. I highly recommend Jack and the team.
Jack is a founding member of Avalon and Co-Founder of our parent company, Spirehouse Recruitment.
His career began in social housing, partnering organisations for many years across the East and West Midlands. He now specialises in corporate services recruitment with a particular expertise in Human Resources.
Key Expertise
Jack's expertise includes contract and permanent recruitment, talent assessment, stakeholder management and market insight.
Over a 12 year career, he has partnered with countless public sector organisations on hiring campaigns, to include executive level appointments.
"Customer service throughout was excellent, really speedy replies and felt like the recruiters were really invested in getting the best out of a candidate. Exactly what you'd look for in a recruitment company"
Athina is an experienced Account Management Executive at Avalon, with nearly 15 years of combined expertise in both the property and recruitment sectors.
Having previously run her own recruitment business, she brings valuable industry insight and a hands-on approach to managing client relationships and driving new business.
Expertise
Athina works closely with local authorities, housing associations and private housing providers, collaborating with a mature and experienced team that has over 23 years of combined social housing expertise.
Known for her friendly, genuine, and approachable style, she is dedicated to delivering tailored recruitment solutions in housing management, senior appointments, maintenance, property services, leasehold, and neighbourhood services, all while building lasting relationships and supporting the growth of the business.
Accreditations / Professional Memberships
Chartered Institute of Housing (CIH) Member
"The calibre of candidates has been impressive, with a diverse range of skills and backgrounds that have strengthened our team. Highly recommend!"
Elaine is a strategic business consultant specialising in leadership engagement, marketing, strategy planning and communications.
With over 19 years’ experience in housing, Elaine has held senior roles in both housing associations, and leading social housing sector partners, where she has led transformational projects across customer operations, marketing and engagement and data insights.
Her expertise lies in motivating teams, driving performance improvements, and delivering strategic solutions and propositions.
She is also a Board member for a housing association in the North East.
Career Highlights
Responsible for the delivery, management and financial reporting of £4.2million of annual revenue through retention and new business generation.
Led the proposition and process re-design of our inspection management platform that saw a systemised and commercialised approach to chargeable support services to improve margins and achieve growth.
Refreshed the business approach and processes of CRM to deliver essential customer insight and reporting that has improved customer understanding and informs communications, product development, sales approaches, and future strategy.
Introduced customer segmentation and customer journey mapping which resulted in an improved insight of each customer. This analysis resulted in a shift to a more tailored customer experience that is based on a detailed understanding of their business and its ambitions – boosting retention to 94% and reversing a five-year decline.
Chair of regulatory and government roundtables designed to support open communication and information sharing between sector leaders and senior stakeholders. Through established relationships with the Regulatory of Social Housing and what is now MHCLG, as chair, contributed to conversations that explored emerging risks, issues, and themes from both stakeholder and sector perspectives.
Created and led on a ‘One Housemark’ internal campaign and programme that brought teams together and addressed silos that had formed during the pandemic.
Created ‘all team’ meetings to make hybrid work, quarterly social events linked to business ‘kick offs’ and launched dedicated Teams channels to share success (and social activities) that boosted morale and a sense of belonging.
Accreditations / Professional Memberships
Qualified marketing professional with Chartered Institute of Marketing (CIM) Chartered Postgraduate Diploma
"I cannot recommend Luke enough. The process was simple, everything went like clockwork, and he regularly checked in to see how things are going. We will definitely be in contact again. 10/10"
Luke is our Non-Executive Director and Co-Founder of our parent company, Spirehouse Recruitment.
He brings valuable outside perspective and years of recruitment experience to help guide Avalon on it's journey to being the housing recruiter of choice.
Luke's independent insight, commercial acumen, and commitment to high standards of accountability help us stay on track, make smart decisions, and plan for the future.
